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Avoid generic writing

Embrace your weirdness and use it as a tool to make your writing unique, that's what will keep your readers engaged.

Fonte: Unsplash


The best way to not only catch your audience, but to keep them around, is to use what is most unique, quirky, and creative about you. Of course, it is important, at least in copywriting, to be aware of trends and what is being talked about at the moment, but sticking to this will get your copy lost in a sea of thousands of generic pieces of content.


Clearly, there is nothing wrong with seeking references, "imitating" figures that inspire you, but always try to go beyond, give your touch to the content that inspires you, after all, think a little about the writers you follow, I bet they all, or at least the vast majority, have positions, opinions and styles very clear to the public, isn't it?


"People can tell you to keep your mouth shut, but that doesn't stop you from having your own opinion." - Anne Frank

This pursuit of writing that is too generic will only lead you down a path of frustration and creative blocks. The public wants to hear your ideas, opinions, daydreams, and curiosities, so give it to them.


But how to form an opinion? Well, the research must be continuous, seek content from various sources, and challenge yourself to listen even to people outside "your niche", this will only bring more depth to your text.


And when you think you have formed your opinion, take a break, let your text breathe, go for a walk, take a shower, and come back to it with a clearer mind, you will see how your perspective can change dramatically in a matter of hours.


And this doesn't mean that you should have solid opinions and never allow yourself to change your mind, in fact, in such a digital world, where we are used to these super strategic positions, the courage to change your mind is something that brings an air of humanity to this whole sea of content.


Which writer do you know is very opinionated?



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